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Pay-Per-Lead Campaigns – Powered by Strategy

Whatever your lead generation goal is, partnering with DDN allows you to generate qualified leads through a consultative, data-driven approach. Backed by decades of editorial and marketing experience in science-focused marketing, our team works with you to identify the right content, audience, and lead criteria. Whether you need top-of-funnel MQLs or pre-qualified SQLs, we tailor each.

Why Marketers Trust Us 

    • Precision Targeting: Reach the right personas through behavioral, topic, and job role targeting.
    • Flexible Campaigns: No rigid packages — just what you need, when you need it.
    • Collaborative Support: Work closely with our team throughout your campaign lifecycle.
    • Campaign Versatility: We use the content you provide, our own content and, if required, will develop new content to drive audience engagement and hit your lead goal.
    • Scientific Credibility: Your contentis elevated by expert editorial positioning and promotional support.
    • Results You Can Trust: We don’t stop until your lead goals are met — or exceeded.

23,720

leads in 12 months

“We had a really good response from the DDN audience for our PPL campaign!”

– Marketer, Agilent, August 2024

A Smarter Path to Your Lead Goal 

Our flexible approach enables us to support everything from one-off campaigns using content you already have right through to long-term, complex campaigns utilizing existing assets, new content and a stepwise strategy to move leads along your sales funnel.

 

We’ll work with you to shape a lead-gen campaign that fits your goals, timeline, and audience — and we won’t stop until it’s done right.

Campaign Step
Audience Definition
Campaign Planning
Editorial Positioning
Smart Gating
Real-Time Optimization
Lead Handoff
What We Do
Collaborate with you to define your targetpersonas and qualification needs
We consult on and choose the best mix of content and channels for you
Refine copy and design promotions with our science writers to ensure engagement
Use qualifying questions to identify the right leads at the point of capture
Monitor performance and adjust campaigns mid-flight for maximum impact
Deliver leads in your preferred format at regular, pre-agreed intervals
Lead Types:
Nurture Lead
Region Specific Nurture Leads
Industry Specific Nurture Leads
Marketing Qualified Leads
Regional Marketing Qualified Lead
Industry Marketing Qualified Lead
Sales Qualified Lead
Region Specific Sales Qualified Lead
Industry Specific Sales Qualified Lead

Ready to Hit Your Lead Gen Goals with a Partner You Can Rely On? 

Provide your content and our team will work with you to shape a campaign that fits your goals, timeline, and audience — and we won’t stop until it’s done right.

Contact your Account Manager for more information about our content focused, campaign-based approach to lead generation.

“Bio-Rad has been happy with the quality and targeting of the leads received so far. We appreciate the alignment with their audience and the relevance of the contacts.”

-Marketer, CG Life, Aug 2025

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